Built with instinct. Raised with strategy.

Samantha Guerreiro is the founder of Mother of Brands, a boutique brand consultancy for the CPG space—led by a marketer who’s scaled household names and mentored the next generation of brand builders.

Brands Sam has worked with.

From top-tier Fortune 500 organizations, to family-owned mid-market DTC and CPG companies, I’ve helped raise brands with soul and scale—nurturing them through strategy, storytelling, and the occasional sprint to shelf.

Services Offered

Brand Strategy & Consulting

Whether you’re launching something new or course-correcting a legacy brand, I’ll help you find your edge—and tell the story in a way that sticks.

Areas of Expertise

  1. Brand Strategy & Positioning

  2. Innovation & Pipeline Development

  3. Category + Competitive Deep Dives

  4. Commercialization & Go-to-Market Strategy

  5. Marketing Communications & Storytelling

  6. Experiential & Stunt Marketing

  7. Omnichannel Strategy & Planning

  8. Sales Support (Sales Materials, Sell Sheets, Sell decks, Trade Calendar, etc)

Sometimes you need senior marketing leadership—just not on your payroll. I step in as a Fractional CMO to help brands sharpen their strategy, elevate their execution, and get more out of the resources they already have.

I bring the strategic clarity of a seasoned VP with the hands-on hustle of someone who still loves a good brief.

Areas of Expertise

  1. Team Structure + Organizational Design

  2. Marketing Plan Creation & Development

  3. Integrated Campaign Development (Creative, Media, Social, Influencer, Social, PR)

  4. Agency Relationship Management (RFPs, Onboarding, Briefing, Project Management, etc)

  5. Media Strategy & Oversight

  6. Budget Oversight & Optimization

Fractional CMO Services

Brand Bootcamp

Most CMOs and Heads of Marketing are too stretched to deliver real, hands-on coaching. That’s where I come in.

I work directly with junior and mid-level marketers to sharpen the skills that matter most in brand management—from decoding IRI/Nielsen, to crafting killer briefs, to turning dry data into stories that stick.

It’s the kind of high-touch training you’d expect from a blue-chip CPG—but customized for the pace and scrappiness of mid-sized teams.

Areas of Expertise

Strategy 101: How to Build a Brand Blueprint

  • Templates: Brand Pyramid, Brand Positioning Statement, Brand Essence Wheel

Agency Briefing and Management

  • Templates: Creative Brief Template, Scope of Work Template, Performance Scorecard

Annual Brand Planning and Budgeting

  • Templates: Strategic Plan One-Pager, Budget Allocation Model (media, shopper, innovation)

Omnichannel Marketing Campaign Development

  • Templates: Integrated Brief Template, Channel Plan Matrix, Media Plan Dashboard

I’m Sam Guerreiro—a seasoned marketing executive turned brand consultant, fractional CMO, and career coach. I’ve spent 15+ years growing some of the most beloved names in the CPG space (Procter & Gamble, Colgate-Palmolive, King’s Hawaiian, Cacique Foods). I’ve doubled brands, made dinner rolls famous, rebuilt teams, and brought strategic sparkle to both boardrooms and brainstorms.

Now? I help scrappy brands punch above their weight—and help emerging marketers find their voice.

About Samantha

Contact Me

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